Real engagements with real organizations: go-to-market strategy, innovation campaigns, accelerator programming, thought leadership, and community impact.
HTX advised SciSports on its go-to-market strategy for U.S. expansion: competitive positioning, audience segmentation, commercial partnership mapping, and institutional entry points across MLS, college soccer, and data-forward clubs ahead of the 2026 FIFA World Cup.
GRIDLINE is an innovation campaign blending motorsport culture and sports technology. HTX architected the engagement platform and partnership tiers, with Engage supporting activation around Trey Burke, a fourth-generation driver who has raced USAC Silver Crown, IndyPro2000, and NASCAR Trucks.
In 2024, Nate Thompson joined UK Advertising, Umbrella, Mondelēz International, and Natasha Dowie to explore how fan culture can be harnessed ahead of the 2026 FIFA World Cup, bringing a U.S. cities and brand innovation lens. In 2025, HTX curated and moderated a panel on how Texas can become the national center of soccer culture and infrastructure, featuring leaders from Austin FC and Houston Dynamo.
HTX designed curriculum and served as Entrepreneur in Residence for a 12-week program. We shaped the founder experience, curated the advisor coalition, and connected startups with capital pathways and industry partners. Twenty startups advanced solutions across AI scouting, wearables, NIL, and fan engagement.
Future of Sport designed and delivered NextPlay: Legacy, a cohort-based entrepreneurship program at Legacy The School of Sport Sciences. Students worked through startup development, brand strategy, and business fundamentals, and the school gained a model it can carry forward.
“The organizations that stay in the room through the hard implementation questions six months later are the ones that create lasting change.”
Catalyst · Advisory MandateThe Catalyst newsletter on building at the intersection of sport, technology, and community.
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